Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material by Rob Bowdery

Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material



Download Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material




Basics Advertising: Copywriting: The Creative Process of Writing Text for Advertisements or Publicity Material Rob Bowdery ebook
Language: English
Page: 178
Format: pdf
ISBN: 294037368X, 9782940373680
Publisher: Ava Publishing

'Excellent, comprehensive text. Very revealing with useful creative exercises.' Tim Bones, West Kent College, UK. 'A practical "down to earth" text with excellent layout and style.' J. Wdowczyk, University of Huddersfield, UK. 'Very good introduction to copywriting and creative problem solving.' Andy Cade, Kingston University, UK. 'This is a great introductory book to advertising and student feedback has been well received. The book is easy to follow and clear in its approach.' Neil Bestford, Newcastle College, UK.

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